21 Things Americans Are Obsessed With

Written By Babatunde Sanni

Americans have a lot of interests and obsessions that they can’t seem to get enough of in their daily lives. These passions define American culture, so we’d like to share 21 of them that are the biggest obsessions at the moment.  

Fast Food Frenzy

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Chains like McDonald’s and Taco Bell offer quick and convenient meals, making fast food a significant part of the daily life of a busy American. This is so much so that the CDC estimates that over 36% of American adults visit these fast-food chains per day, with younger adults interested in them the most. 

Streaming Services

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Entertainment consumption has shifted dramatically with the rise of streaming platforms like Netflix, Hulu, and Disney+, as binge-watching series has become a common leisure activity. The ability to access a vast library of content anytime, anywhere has seen 99% of households subscribe to at least one service

Celebrity Worship

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Hollywood stars and music icons have become a powerful influence on the American populace, and we have social magazines, TV shows, and online platforms dedicated to just celebrity news. It’s so much of an obsession that one in three Americans suffer from “borderline-pathological” levels of what is called “Celebrity Worship Syndrome.” 

Sports Mania

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Many Americans also have a major passion for sports, especially football, baseball, and basketball. The Super Bowl, NBA Finals, and World Series draw millions of viewers every year, and fantasy leagues and sports betting platforms enhance the experience further. 

Cooking Shows

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Cooking competitions and food-focused reality shows captivate audiences, with programs like ‘MasterChef’ and ‘Chopped’ inspiring viewers to experiment in their own kitchens. The Food Network alone draws over one million adult viewers every night. The popularity of these shows highlights an appreciation for culinary skills. 

Tech Gadgets

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Cutting-edge technology captivates Americans, with smartphones, smartwatches, and tablets being highly coveted. Brands like Apple and Samsung dominate the market, continually releasing new models. Staying current with the latest tech trends is almost a cultural imperative, as people seek the newest features and innovations to stay connected and entertained.

Social Media Engagement

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Platforms like Facebook, Instagram, and Twitter are integral to daily life, with Americans using social media to connect, share, and stay informed. The need to update statuses, post photos, and engage with friends and celebrities reflects a deep-seated obsession with digital interaction and often shapes public opinion and personal relationships.

Reality TV Shows

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Reality TV provides a blend of drama and competition that captivates viewers, with shows like ‘Survivor,’ ‘The Bachelor,’ and ‘Keeping Up with the Kardashians’ becoming cultural phenomena. These programs offer a glimpse into extraordinary lives and situations, fueling public interest and often sparking conversations and debates among fans.

Fitness Craze

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As more Americans become dedicated to maintaining physical health, a strong focus on health and fitness is evident through gym memberships, fitness classes, and home workout equipment. Driven by the desire for a toned physique and overall wellness, popular trends include CrossFit, yoga, and HIIT, and many people also follow strict dietary regimens.

Coffee Culture

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Coffee is more than just a morning routine; it’s a beloved ritual, with cafes like Starbucks turning coffee into a cultural experience by offering a variety of flavors and styles. The love for coffee extends to artisanal brews and homebrewing gadgets, showcasing a deep appreciation for this beverage.

Road Trips

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The open road symbolizes freedom and adventure. Road trips are a cherished American pastime, with iconic routes like Route 66 and scenic byways crisscrossing the country. Exploring different states, landmarks, and roadside attractions embodies the American spirit of exploration and independence, and it’s a popular choice for family vacations and solo adventures.

Home Improvement

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DIY projects and home renovations are a national hobby, with many Americans inspired by shows on HGTV and platforms like Pinterest to take pride in customizing their living spaces. This trend includes everything from small crafts to large-scale remodels, driven by a desire for personalized and improved home environments. It often increases property value, too.

Online Shopping

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E-commerce giants like Amazon have revolutionized shopping habits, making the convenience of browsing and purchasing products online, coupled with fast shipping, an appealing option. The variety and ease of comparison shopping online contribute to its popularity among Americans, who often prefer it to traditional brick-and-mortar stores.

Craft Beer

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Americans enjoy exploring diverse beer styles and flavors, and the craft beer movement has grown significantly, with microbreweries and local breweries becoming popular. Visiting breweries and attending beer festivals are very popular activities showing the shift towards quality and creativity in beverage choices.

Personal Finance

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Managing money effectively is also a top priority. Many Americans emphasize investing, saving, and budgeting to seek financial security through various means, including stock market investments, retirement plans, and side hustles. Financial literacy is a valued skill, reflecting the importance of economic stability and future planning.

Political Commentary

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Americans are also deeply engaged in political discourse, especially with 24-hour news cycles and social media. A keen interest in policy changes, elections, and political scandals reflects a commitment to civic involvement and awareness, and it often drives public debates, constant engagement, and social movements.

Fitness Trackers

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Wearable technology like Fitbit and Apple Watch has gained popularity for monitoring health and fitness. These devices track steps, heart rate, and other metrics, motivating users to stay active and healthy. Sometimes, community fitness challenges are held, and this integration of technology and wellness highlights the American focus on health-conscious living.

DIY Crafting

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Handmade crafts and DIY projects have become a widespread hobby, with Americans finding joy in creating personalized items in different areas, including home decor and clothing. Craft stores and online tutorials support this interest, offering materials and inspiration for a wide range of projects, which often lead to unique, one-of-a-kind creations.

Pet Pampering

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Pets are considered family members, receiving the same level of care and attention. Americans invest in high-quality pet food, grooming services, and accessories, and pet-friendly establishments and activities are also common, reflecting the deep bond between pet owners and their furry companions. Sometimes, we even see people specifically looking for pet-friendly vacations during the holidays.

Organic Foods

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The growing interest in health and sustainability also drives the demand for organic products. Americans increasingly choose organic fruits, vegetables, and meats, favoring foods that are free from pesticides and additives. Farmers markets and organic sections in grocery stores cater to this preference, and it often includes a focus on locally sourced products.

Concerts and Festivals

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Live music events are a major attraction, drawing crowds to concerts and festivals nationwide. The love of genres, including rock, pop, country, and hip-hop, helps to reflect diverse musical tastes. There are also multi-day music festivals, and attending these events provides an immersive experience, making live music a more beloved activity.

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